Facebook faces_several challenges in emerging markets. The company has to find ways for people to access its platform by maneuvering around limitations which include a widespread use of feature phones, users who want to save on communication costs, and the slow internet speed in certain countries. To still appeal to advertisers who want to target customers in emerging markets such as Brazil, Indonesia, India, Turkey and South Africa, Facebook has had to come up with ad products that are better suited to the needs of users and advertisers in such countries. One of these experiments is currently taking place in...

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