BMW USA Chief Ludwig Willisch on Diesels, Manuals, and Body-Style Proliferation
BMW is making a substantial push to expand its diesel sales in the U.S., having added an oil-burner option to the 3-series, 5-series, and, most recently, the 7-series and_X3. But it appears as though BMW’s efforts aren’t paying off in the car models—at least not yet. The automaker’s U.S. CEO, Ludwig Willisch, is less than […]
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