Hyundai and Kia’s Shared Chief Designer Working on Unique Hyundai Look, Hints at Kia Sports Sed
Last year, Kia chief designer Peter Schreyer was given a pretty big new responsibility: Oversight of parent company Hyundai’s design strategy, in addition to his role at Kia. He recently told us that he wants to create a signature “Hyundai face” in order to even better emphasize the different characteristics of the two Korean brands. […]
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