Lorenzo Grandi is the marketing & community manager at_pr.co. His work is to help people get the most out of their PR efforts online. Expanding your business to foreign countries is possibly one of the most challenging tasks an entrepreneur can face. There are so many_things_you have to take care of: new distributors, more legal requirements, different marketing channels and new competitors to monitor. But what’s your call on PR? Spokespeople are usually aware of how to manage public relations in their own country. However, when dealing with a foreign audience, many different factors can change the rules of the...

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