Anand Srinivasan is a digital media consultant and is the author of the book, “How We Did It: 100 entrepreneurs share the story of their struggles and life experiences.”_He also runs a small newsletter for entrepreneurs,_Entrepreneurship Daily. Pricing your product is always a tricky business. Price it high and you run the risk of not being within reach for a majority of your target customers. While pricing it low can help you penetrate a crowded market, you could potentially start an all-out pricing war which would make breaking even absolutely difficult. So how does a startup entrepreneur go about this?...

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