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Over the past few years, social media platforms such as Facebook, Twitter and YouTube have introduced a series of design changes that have increased the ability to personalize the look of of account pages. To help your brand from getting lost in the clutter, it’s important to stand out visually as images, colors and context_are some of the first elements your audience will notice. Here are five things you should keep in mind. 1. Keep branding consistent across platforms The number one mistake companies make when branding their businesses on various social media outlets is being inconsistent across different platforms....

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