With Microsoft’s Surface Pro now available, the Redmond software giant has increased their marketing campaign. In addition to airing ads during the World Cup, the company is also running a series of web banners across various websites. The first banner contains the familiar tagline “The tablet that can replace your laptop,” and they second takes a subtle dig at the MacBook Air_with the text “Lighter than air.” I’ll admit I rarely see banner ads_these days_due to having tracking protection lists enabled in IE, but comment below if you have seen these banner ads anywhere._Do you think banner ads are a good use of Microsoft’s marketing resources? Source: Neowin
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