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Every organization should consider building a profitable customer loyalty program to cultivate the relationships with their most loyal customers, generate more awareness of their business and increase the average amount their customers spend each time they visit. Overall, the main goal of a customer loyalty program is growing long-term relationships into impactful connections that help move the needle for your business on an ongoing basis. According to Inc., it costs a business about 5 to 10 times more to acquire a new customer than to sell to an existing one. The average current, loyal customer spends 67 percent more than...

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