Joe Hyrkin is the CEO of Issuu, the world’s fastest growing digital publishing platform. The rumors of the publishing industry’s death have been greatly exaggerated. Long-form content is experiencing a resurgence thanks to new technologies that create new monetization opportunities for the publishers. The ongoing and recently resurfaced, “Amazon versus the publishing industry” debate coupled with the recent news of Time Inc. going public seemly highlighted one thing: the publishing industry is dying. Common belief is that consumers prefer shiny screens to glossy magazines, tweets to tomes and publishers don’t understand how to embrace new technology to meet new consumer...

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