UK and US-based augmented reality company Blippar has snapped up its Dutch rival Layar for an undisclosed all-cash sum, the company confirmed today following rumors of the deal last week. According to Blippar’s_CEO Ambarish Mitra, the acquisition is perfectly complementary and only took three to four months to complete. Blippar focuses on adding a layer of interactive content to the physical world, most often tied in with a brand’s marketing activities, so you might see it partner with Walker’s Crisps to bring you weather forecasts directly from the packet. More recently the company demonstrated its app running on Google Glass,...

This story continues at The Next Web