As it edges closer to a blockbuster_US IPO, Chinese e-commerce firm_Alibaba is increasing its efforts to cut down on fake goods on_its international_sites after announcing plans to introduce a ‘three-strikes’ rule_from next month. The company readily admits that tracking counterfeit goods and sellers across its network of sites is challenge since “new listings for fakes pop up all too regularly,” but it is honing in on the problem on its international services_Alibaba.com and AliExpress, which cover B2B and B2C sales respectively. Under the new rules, a retailer found guilty of offering_fake goods will receive an official warning letter, that escalates...

This story continues at The Next Web