In this economy, taking UL is far and away the smartest political play for Shreveport.
From a tourism dollar standpoint, an ASU invite gives them a better shot at cracking a little bit into Tunica's dominance of the central Arkansas casino customer market. I've already had two different couples here who are regulars at Tunica tell me they'd like to combo watching ASU and checking out the casinos.
Still I think the Cajuns are the smarter play just like the Big Three execs taking hybrids to Washington this go-round.