At_Cannes Lions International Festival of Creativity,_Microsoft Advertising revealed six new, cutting edge advertising experiences built for Activision, Emirates airline, Ford, Lexus, O2 Telefonica and Microsoft itself. These are the_campaigns that spans across devices and uses Microsoft’s new suite of multi-screen features_like Creative Sequencing and Frequency Controls_so that a_brand can engage a consumer in consecutive chapters of a story as it unfolds across multiple screens. Watch the six experiences below. The art of storytelling is as old as time itself; from the founding myths to fairy tales, stories have an innate power to capture our imagination, draw us in, and influence us. All good advertisers instinctively understand this. However, despite its fundamental importance to the industry, there has been no digital advertising solution capable of bringing together the wonder and intrigue of a story well-told with the multiple screens and devices that we use every day; games console, smartphone, tablet, PC. Until today. As the attention of our audience becomes ever-more fragmented, we believe these campaigns represent the future of advertising;...

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