Brian_Honigman is a marketing consultant, a_professional speaker_and freelance writer.This post originally appeared on Brian’s blog. GIFs and cinemagraphs are a fun and innovative way for brands to connect with their audience in the era of Tumblr, BuzzFeed and other media platforms attempting to hack the virality of the Internet. GIFs and cinemagraphs are similar pieces of media, but have quite different features and uses. GIFs are image files that are compressed to continually loop the same motions over and over again — basically, a small portion of a video that repeats. A cinemagraph is an image file where the whole...

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