Gregory Ciotti is the marketing director at Help Scout._This post originally appeared on the_Helpscout blog. Earning customer loyalty is an uphill battle, but it is always worth the effort. You’ve seen the data: the Harvard Business School report that showcased how, on average, increasing customer retention rates by 5 percent increases profits by 25 percent to 95_percent. Much to everyone’s disappointment, traditional business publications often only have top-level coverage on tactics concerning retention and churn. You want deep-dive articles. You’ve heard the amazing feats from places like Disney World, which has a 70+ percent return rate for customers. How can...

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