LOUISIANA brings more marquee story lines to their bowl than any other viable team out there.
Ther has never been a time to market UL like NOW.
igeaux.mobi
LOUISIANA brings more marquee story lines to their bowl than any other viable team out there.
Ther has never been a time to market UL like NOW.
igeaux.mobi
And that's a good point. IF we get picked for a bowl game, I don't care if it's the Ben Gay rub it on Bowl. haha The Athletic Department and Marketing Department better kick it into gear and seize the opportunity to bring the Cajun product on a national level. It seems in the past we've fallen short with marketing our good teams, lets not drop the ball on this one. You only go to a bowl for the first time in 38 years once.
And I really hope we've redone our "UL commercial" since the last time I saw it. It was pretty bad.
All in all a bowl game would be a terrific opportunity to market some of our successes. CajunFun-you should try to get in contact with some of our marketing people about all the academic accomplishments UL has garnered recently. Just give them your website address.
So what exactly are you looking for in........."the commercial"?
I am looking for a balance about 3 ways ---heavy high tech with Cajun bot, our world renowned engineering dept, and the lite center showing quickly some of it's work----secondly food, music, and social atmosphere with some great footage---thirdly a great look on Football with 3-d of Feroy coming out of the screen and quick shot of our pros!!!!
I hate to get too heavy into this subject(mainly because I am not passionate about it). My only beef is that it seem to have a low production value. FWIW, I like Boomer's ideas.
I don't imagine our name LOUISIANA-LAFAYETTE is helping us. Bowl's generally want teams with name identity to the general public. Our perception, name-wise, is not good. I know most people don't seem to care about this and I am always harping on it, but if we do get into a bowl, what better time for UL to insist on the LOUISIANA and UL reference by the bowl and the media. They will call us what we tell them to call us. It can all change with this one bowl game.
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