
Becoming interesting isn’t just about learning how to become a good conversationalist. You need stories to tell. And the way you_communicate those stories on the Internet is through content. Personal branding online_is not about you, it’s about your content. I realized it early in my career. In every job and at every stage of my life, I had unique content that gave me an edge and propelled me ahead of the pack, from the scaffolds of Manhattan to the c-suites of Madison Avenue. You need to offer your network or your company something of value to differentiate yourself. That’s your...
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