In reading the various news stories about Hud's new contract, it hit me how the media's obsession with using UL's full name as a first reference is nothing more than Obsequiousness.

'obsequious: "attempting to win favor from influential people by flattery."

I'm just not exactly sure who they are trying to impress, but they are.

First reference for school is "full bloviated name"

First reference headline for coach is "Hud"

Obviously "Hud" is acceptable because EVERYONE knows who he is.

Obviously "UL" or Louisiana as first reference would be acceptable because of context and everyone knows. EVERYONE knows.

Obsequiousness name calling is unnecessary.