Brilliance has been around for more than 25 years, getting their start in the wholesale arena by providing diamonds and jewelry to local diamond shops.
“After the tech boom, we transitioned online and sell our diamonds and jewelry at wholesale prices to our customers,” says Shai Barel, director of strategic partnerships at Brilliance.
“Even though we are 25 years old, we still operate like a startup and are constantly improving our processes and incorporating new technology into our business model.”