UL/Louisiana Branding

[Just1More]

Please don't go postal on me....to you Cajun fans let me first say this "It's not your fault...........it's not your fault, ______!! This is a great topic cause Your admin needs a branding class. Let me see if I got this straight.......the official name for your school is the University of Louisiana @ Lafayette or "ULL". You don't want to be called this (I guess to get more separation from ULM) so y'all want to be called "Louisiana" or "LA" now for all sports right? Cool. But y'all also want to be referred to as "UL" (even though Louisville has that title)? Your official mascot is an evil flaming cayenne pepper (pretty unique if you ask me) but y'all don't want this anymore....you want something as generic as the fleur de Lis? Your admin needs to make up their minds & don't get so sensitive when people refer to y'all by your actual school name.

The official name is as you stated. "ULL" does not exist. It isn't an official name. And it isn't a nickname UL ever adopted. That isn't to say outside people didn't start using it (with a few internal knuckleheads following suit)... but "ULL" was never adopted by UL in any way shape or form. "ULM" is also not an official name... but it was adopted by that school as their branding name. So, just because ULM goes by "ULM" for branding purposes, that did not happen at UL. We call ourselves UL. And we use "Louisiana Ragin Cajuns" as our athletic branding name.

Louisville does not use "UL". They are "U of L" and "Louisville".

The other artwork stuff... it's artwork stuff.

If you're confused, it's because you've chosen to be confused. Interesting, would you prefer being great in athletics (like UL) and have a name battle... or suck athletically (like Tech) and still be the least of the bulldogs in the south... copying the other bulldogs with your "dawgs" crap... that uses tarps as fans for football!

[Ragin9221]

You can call me anything you want but y'all are the ones that can't come to a consensus with your "branding". Next time conference realignment rolls around hopefully y'all will have figured it out.

We know exactly how to brand ourselves. The only discussion taken place is how to get our name out there, and which way would be the most effective.

[tetragrammaton]

UT--Texas and Tennessee
UA--Akron, Alabama, Alaska, Arkansas, Arizona
ASU--Arkansas State, Alabama State, Arizona State
TSU--Texas State, Tennessee State
RU--Rutgers, Radford
UW--Washington, Wisconsin
Tech--La Tech, Ga Tech, Va Tech

Thank you.

[tetragrammaton]

I don't understand all of this flag ship bull. LSU and UL are in completely different University Systems. LSU @BR is the largest school in the LSU system by a long shot and UL is also the largest school in the University of Louisiana system by a long shot. No school is designated a flagship of the state by any law or otherwise and UL never claimed to be even of it's own university system.

Allow me to play devil's advocate for a moment. Yes, LSU is the flagship university of the state, as per La. R.S. 17:3215, which reads:

"The Louisiana State University system is composed of the institutions under the supervision and management of the Board of Supervisors of Louisiana State University and Agricultural and Mechanical College as follows:

(1) Louisiana State University and Agricultural and Mechanical College, located at Baton Rouge and designated as the premier flagship university for the state.

(2) Repealed by Acts 2011, No. 419, §2, eff. July 12, 2011.

(3) Louisiana State University at Alexandria, located at Chambers.

(4) Louisiana State University at Eunice.

(5) Louisiana State University at Shreveport.

(6) Louisiana State University Health Sciences Center at New Orleans, which shall include medical and related health schools and programs located in New Orleans including those state's medical centers transferred to the Board of Supervisors of Louisiana State University and Agricultural and Mechanical College as provided in Subpart C-2 of Part II of Chapter 4 of this Title, subject to provisions of R.S. 17:1519 et seq.

(7) Louisiana State University Health Sciences Center at Shreveport, which shall include the medical school and related schools at Shreveport, Louisiana State University Hospital at Shreveport, E. A. Conway Medical Center at Monroe, and Huey P. Long Medical Center in Pineville.

(8) The Center for Agricultural Sciences and Rural Development which administers the agricultural extension and research programs of the board throughout the state. The center shall also be responsible for conducting river water research.

(9) Any other college, university, school, institution or program now or hereafter under the supervision and management of the Board of Supervisors of Louisiana State University and Agricultural and Mechanical College."

source: http://legis.la.gov/lss/lss.asp?doc=80673

Interestingly enough, however, there is no rule I am aware of which prevents the state from having more than one flagship. There are several states which have multiple flagships (e.g., Florida).

As to the name of UL, the only applicable statute is R.S. 17:3217, which reads,

"The University of Louisiana System is composed of the institutions under the supervision and management of the Board of Supervisors for the University of Louisiana System as follows:

(1) Grambling State University at Grambling.

(2) Louisiana Tech University at Ruston.

(3) McNeese State University at Lake Charles.

(4) Nicholls State University at Thibodaux.

(5) Northwestern State University of Louisiana at Natchitoches.

(6) Southeastern Louisiana University at Hammond.

(7) The University of Louisiana at Lafayette.

(8) The University of Louisiana at Monroe.

(9) The University of New Orleans.

(10) Any other college, university, school, institution or program now or hereafter under the supervision and management of the Board of Supervisors for the University of Louisiana System."

Source: http://legis.la.gov/lss/lss.asp?doc=80675

Neither statute, by the way, says a darn thing about what anyone is required to call either school..... which is why I call the school located in Lafayette "UL," while I call the one in Baton Rouge "that community college 54 miles down I-10 East".

[BlueDawg]

You better be hoping we don't have it figured out.

Hmmmm, well ok. Here's hoping y'all can catch up with your old conference mates in USA 🍻

[justafan83]

Allow me to play devil's advocate for a moment. Yes, LSU is the flagship university of the state, as per La. R.S. 17:3215, which reads:

"The Louisiana State University system is composed of the institutions under the supervision and management of the Board of Supervisors of Louisiana State University and Agricultural and Mechanical College as follows:

(1) Louisiana State University and Agricultural and Mechanical College, located at Baton Rouge and designated as the premier flagship university for the state.

(2) Repealed by Acts 2011, No. 419, §2, eff. July 12, 2011.

(3) Louisiana State University at Alexandria, located at Chambers.

(4) Louisiana State University at Eunice.

(5) Louisiana State University at Shreveport.

(6) Louisiana State University Health Sciences Center at New Orleans, which shall include medical and related health schools and programs located in New Orleans including those state's medical centers transferred to the Board of Supervisors of Louisiana State University and Agricultural and Mechanical College as provided in Subpart C-2 of Part II of Chapter 4 of this Title, subject to provisions of R.S. 17:1519 et seq.

(7) Louisiana State University Health Sciences Center at Shreveport, which shall include the medical school and related schools at Shreveport, Louisiana State University Hospital at Shreveport, E. A. Conway Medical Center at Monroe, and Huey P. Long Medical Center in Pineville.

(8) The Center for Agricultural Sciences and Rural Development which administers the agricultural extension and research programs of the board throughout the state. The center shall also be responsible for conducting river water research.

(9) Any other college, university, school, institution or program now or hereafter under the supervision and management of the Board of Supervisors of Louisiana State University and Agricultural and Mechanical College."

source: http://legis.la.gov/lss/lss.asp?doc=80673

Interestingly enough, however, there is no rule I am aware of which prevents the state from having more than one flagship. There are several states which have multiple flagships (e.g., Florida).

As to the name of UL, the only applicable statute is R.S. 17:3217, which reads,

"The University of Louisiana System is composed of the institutions under the supervision and management of the Board of Supervisors for the University of Louisiana System as follows:

(1) Grambling State University at Grambling.

(2) Louisiana Tech University at Ruston.

(3) McNeese State University at Lake Charles.

(4) Nicholls State University at Thibodaux.

(5) Northwestern State University of Louisiana at Natchitoches.

(6) Southeastern Louisiana University at Hammond.

(7) The University of Louisiana at Lafayette.

(8) The University of Louisiana at Monroe.

(9) The University of New Orleans.

(10) Any other college, university, school, institution or program now or hereafter under the supervision and management of the Board of Supervisors for the University of Louisiana System."

Source: http://legis.la.gov/lss/lss.asp?doc=80675

Neither statute, by the way, says a darn thing about what anyone is required to call either school..... which is why I call the school located in Lafayette "UL," while I call the one in Baton Rouge "that community college 54 miles down I-10 East".

Actually, there isn't anything I know of that says a state can't have two flagship schools, but Act 45 from the 1995 session does say that no school in the University of Louisiana system can call itself the flagship school of the system, and any university material that says University of Louisiana must be followed by "at" and the geographic location. However, none of that has anything to do with the athletic team name, which is Louisiana Ragin Cajuns. There's a whole policy available on louisiana.edu that explains how to comply with the Act.

[tetragrammaton]

Thanks!

[VObserver]

There is also no law that dictates what we as fans call our school, nor what any media outlet calls it. There is, however, a law which dictates that no law can be passed that does.

[justafan83]

Ah, OK. Do you have a link to an archived version of that act? I'd love to look at it, and it appears our ever so wise legislature did not have "interwebs" prior to 1997.

Thanks!

Naah, anything pre-1997 you have to call the Law Library of Louisiana in New Orleans. The policy I referenced is actually on www.ulsystem.net, for some reason I thought I got it off the UL website.

http://www.ulsystem.net/assets/docs/...e_policies.pdf

Again, if you read the policy it makes it look like a lot of the ways the name and abbreviations are done is wrong, but the fact that the athletic team name includes "Louisiana" as in "Louisiana Ragin Cajuns" is basically what makes the university able to have Louisiana across the uniforms. Although, if I ever see the entire formal name of the teams on paper (University of Louisiana at Lafayette Louisiana Ragin Cajuns), I think my brain would hurt.

[tetragrammaton]

but Act 45 from the 1995 session does say that no school in the University of Louisiana system can call itself the flagship school of the system, and any university material that says University of Louisiana must be followed by "at" and the geographic location.

Actually, no, it does not say that.

It does say, "Any such name change [within the UL system] shall in no way affect the status of Louisiana State University and Agricultural and Mechanical College as the premier flagship university for the state."

It says nothing about "university material" pertaining to names with geographic locations.

[Hammer58]

Actually, there isn't anything I know of that says a state can't have two flagship schools, but Act 45 from the 1995 session does say that no school in the University of Louisiana system can call itself the flagship school of the system, and any university material that says University of Louisiana must be followed by "at" and the geographic location. However, none of that has anything to do with the athletic team name, which is Louisiana Ragin Cajuns. There's a whole policy available on louisiana.edu that explains how to comply with the Act.

When has our administration ever stated it wants to be the flagship of the ULS? I know UNO's chancellor tried to claim that moniker the day they joined the system. Proponents of LowTech have claimed it, especially during their attempt to seize LSU-Shreveport. But I don't recall any UL official ever making that claim.


And isn't it funny that many, if not all, of the tools the scream the loudest about us not using our "proper", "legal" name also fail yo use it? According to that statute you summarized "Louisiana Lafayette", "Louisiana -Lafayette", "Lafayette", etc are all in violation. None of them use "at". Yet only they only concern themselves with one "illegal" name.

[justafan83]

Actually, no, it does not say that.

It does say, "Any such name change [within the UL system] shall in no way affect the status of Louisiana State University and Agricultural and Mechanical College as the premier flagship university for the state."

It says nothing about "university material" pertaining to names with geographic locations.

I wasn't reading it when I typed it but it does say "all uses of the name "University of Louisiana" must be followed by the word "at" and the institutions geographic location". Section III D.