Facebook is increasing the focus on its mobile app ads after it revealed that ads served on mobile devices will include links to a Facebook Page, social context and sharing options from August 6. The move brings mobile app ads in line with those on the desktop version of Facebook. Desktop ads include comment, like and share_buttons, a link to the advertiser’s Facebook Page, and social context, which shows users which friends like the Page advertised. Mobile_app ads currently include_none of that information. Facebook advertisers will no longer be able to create context-less ads for mobile after July 2. Any...

This story continues at The Next Web