Brian_Honigman is a marketing consultant, a_professional speaker_and freelance writer. This post originally appeared on the SumAll blog. Amazon is an e-commerce behemoth. The company is a valuable partner to many organizations, while also one of the fiercest competitors to many businesses due to its outright domination across many industries. According to Statista, Amazon’s online retail sales amounted to $67.9 billion, more than the next 9 largest e-retailers combined. Depending on your industry, it can be overwhelming to build your business and effectively compete with Amazon. Turning your e-commerce store visitors into customers is difficult enough, let alone competing with the...

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