No, because the picture is much larger and more complicated than your think. Winning sells tickets as we have all recently witnessed hosting regionals and super regionals. Many of the people that wanted tickets to those events weren’t attending games while the softball and baseball programs were having great seasons, both being nationally ranked. Winning sells tickets and increases the value of your brand. Fundraising will require someone with the contacts and skills to go out and sell your brand to individuals, local businesses and corporations that essentially have no ties to this university or athletic program. This is the target group you must sell the athletic brand to moving forward and convince them there is something in it for them beyond just dumping money into a local university’s athletic fund. The LEDA presentation of the athletic programs economic impact on Lafayette and the surrounding area is a major spring board into approaching such business that have interest here in Lafayette. Approaching and selling these target businesses and corporations is going to take a person that has national connections and is versed in negotiations. The target investor is no longer just the local business man or woman that are vested in the success of this university, but those that have no ties to academics or athletics and convincing them of the benefits of investing into this athletic program.
We have fundraisers, but RCAF needs a full time professional to help raise the funds to complete the second and third phases of the Master Plan. This is not going to happen without moving forward and separating RCAF from the University Endowment. Coaches have to do too much fundraising at this university now; does anyone question how much Coach Hudspeth has done for football and what other coaches like Robichaux and Lotiefs have done for years? We need to move away from that model and allow coaches to run their programs. We are years away from that model, it will take time. Now is the time to push the envelope and get this going because we are just beginning to see what the benefits could be of a successful athletic program to this community.