Marketers are starting to realize the power of mobile messaging but currently, full integration for such a channel may not be that simple. Today, Salesforce announced_that it has teamed up with Line, the chat app with 450 million registered users, a move that aims to make it easier for marketers to reach customers through the service. The partnership will see new mobile marketing ways created on Salesforce’s ExactTarget Marketing Cloud that are catered to Line. Line already has a_service known as Line Business Connect, which provides a business-oriented API that includes features of Line’s official accounts, that companies can customize...

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