Matthew Capala is the author of _“Away with the Average,” an NYU Professor, and Founder of SearchDecoder.com. This post originally appeared on Matthew’s Medium blog. You’ve heard this before: live-tweeting can increase your social media engagement, expand your network, build brand awareness and position you as an industry authority._The list goes on. I’ve live-tweeted every conference I’ve attended for the past couple of years. I thought I followed the best practices. I would take a picture of the panel, tag speakers, use the event #hashtag and post it on Twitter. Over the course of the conference I would get a...

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