Eddy Lu is the co-founder and CEO of_Superb_(formerly Grubwithus), a mobile app that helps people collect, share and experience must-try places with their friends. For many founders, “pivot” is a dirty word. It hints at uncertainty, even failure. But with three out of four startups flopping, we founders shouldn’t shy away from the word. We shouldn’t be afraid to acknowledge that change can be good; change gained from experience can benefit companies and users. With our initial concept, Grubwithus, our mission was to help users meet new people and make real world connections while dining at some of the hottest...

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