When smartwatch maker Pebble wanted to track ecommerce activity on its site, it turned to custom analytics platform Keen IO. Now, Pebble has tapped the company to also gather data on customer usage of its devices and apps. Keen IO got started 2 1/2 years ago by a group of developers who were tired of building in-house analytics infrastructure. Their goal was to make a platform so flexible that nobody would have to do it themselves ever again. The service allows customers to collect an unlimited amount of data for any type of event and then makes that available in...

This story continues at The Next Web