John McLaughlin is a start-up founder and entrepreneur based in Manhattan and a writer for_Fueled, a mobile development company based in New York City. These days, it seems like some tech companies go from zero to a million users overnight. The growth of these firms — Airbnb and Uber might service as recent examples — can seem magical… but it’s not. What’s the so-called magic sauce for these companies? To attain this kind of rapid growth, it’s imperative to look outside of typical, run-of-the-mill marketing strategies like paid advertising and to start thinking creatively about how to engage users and...

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