Microsoft Acquires Mobile Push Analytics Provider Capptain

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Microsoft today announced that they are acquiring mobile push analytics provider Capptain. The Capptain solution is a Response Marketing tool that allows Marketers and CRMers of Mobile and Web apps to engage their users and enter a constant customer interaction by Analyzing in details their users behavior, finely Segment their users based on how they interact with the application, and respond by Pushing very targeted messages, announcements, information or offers. Microsoft is trying to bundle Capptain’s solution with the wider Microsoft Azure suite of services. Capptain will bring a vital new element to our end-to-end story for mobile app development – real-time user and push analytics._ With Capptain’s solution, organizations can analyze customer and employee behavior in real-time, and respond by pushing targeted messages, announcements, information or offers._ This information empowers organizations to provide personalized, specific content to their customers in order to maximize business opportunities. We are hard at work integrating Capptain’s solution with the wider Microsoft Azure suite of services so that enterprises can not only build mobile...

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Microsoft News

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Microsoft has acquired Capptain, a French startup that helps app developers to retain new users with targeted push notifications based on their behavior and real-time analytics. In a blog post, the company said the deal was part of its "significant investments in cloud services" and argued its deep analytics would improve Microsoft's "story" around mobile app development. "This information empowers organizations to provide personalized, specific content to their customers in order to maximize business opportunities," Microsoft's Omar Kahn said. The company will be integrating Capptain's product with the larger Microsoft Azure suite, but stressed that the startup's solutions would still...

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TheNextWeb

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Microsoft plans to boost its Azure cloud services with its acquisition of Capptain, whose product helps developers track and analyze usage of their Web and mobile apps and implement customer retention strategies.
"We are hard at work integrating Capptain's solution with the wider Microsoft Azure suite of services so that enterprises can not only build mobile apps to engage customers and employees, but also analyze and optimize that engagement," wrote Microsoft official Omar Khan

PCadvisor.co.uk

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Microsoft has purchased Paris-based Capptain, a company that provides targeted push notifications based on user behavior or analytics.

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ZD Net