Ami Ben David is the co-founder of EverythingMe. A seasoned veteran with experience as a founder, an executive and a VC, Ami is in charge of EverythingMe's marketing and strategy. Following my first piece_contextual mobile product design,_I want to talk about designing mobile products in an environment of uncertainty. After all, if context is about understanding and anticipating people, look at the people around you – can you always understand and anticipate them?