NCAA does not control our games except for NCAA tournament games. That is why there is beer at bowl games and individual games, but not the NCAA basketball or baseball tournaments. The NCAA is the biggest bunch of hypocritical on the planet. They will take beer sponsorship money and have hospitality suites at the final four with alchol in them but will not let the venues sell beer. I have been to over a dozen final fours and you can see the case of beer outside of the suites by the court but they will not sell them.