Where social media sites are concerned, advertisers see Facebook as by far the biggest game in town. And for good reason. Facebook ads are working far better than they used to.

A report last month says that Facebook users are clicking ads far more these days. Clickthrough rates (CTR) in the first quarter of 2014 were up 160 percent from the first quarter of last year. Overall impressions were up, too, with Facebook users viewing 40 percent more ads now than they were a year ago.

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