Thijs Suijten and Menno Luiten_are the co-founder and developer for Famatic. Every startup needs money. How to get that initial investment is where there is a choice: find a suitable investor, bootstrap, or use the power of the crowd to get that ball rolling. We loved the idea of the latter; not only would we get the investment to cover the costs of the initial production run, we could_also gain incredible insight from_our actual customers. We had to focus on the value we provide to our potential customers. It matched our mental model of “being lean” – we were not...

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