Jonatan Littke is the CEO and_co-founder of_Lookback. When_WhatsApp_was_acquired_by_Facebook, there were eight million WhatsApp users for every employee. Eight_million. Traditionally in business, when you scale up your company, you grow your number of employees along with your number of customers. If Target_opens up a new store, it will hire more people to interact with new customers, listening to their needs and desires. This is not the case anymore. With digital businesses, the norm – not the exception – is to grow as large as possible with as few employees as possible. Analytics_doesn’t answer the why To make sense of all these...

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