Pinterest has decided that providing its own analytics for businesses via Pinterest Analytics_probably isn’t robust enough — so it’s now letting them use third-party marketing technology software to analyze their Pinterest activity (via Wall Street Journal). The company announced that it is working with a select group of marketing technology developers including Salesforce, Piqora, Hootsuite and Tailwind to grant automated access to some public data through an API known as ‘Business Insights.’ Pinterest emphasizes that it will continue developing Pinterest Analytics as a free tool, but third-parties should aim to provide additional insights and features beyond what Pinterest offers at...

This story continues at The Next Web