Small Whiskey Maker Battles Bacardi Over “Untameable” Tag
One word may not seem like much. But when it comes to a brand, it can represent a company’s whole identity. At least that’s the view of Andre Levy, maker of Wild Geese, a small independently-owned brand of Irish whiskey. Levy is taking liquor giant Bacardi to task over its use of the word “untameable” ...
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