Delhomme To Be Pitchman For Bojangles
Louisiana Native Ideal For Cajun Chicken Chain
CHARLOTTE, N.C. -- He tossed touchdown passes for the Carolina Panthers, and now Bojangles' will see if Jake Delhomme makes a good pitchman.
The quarterback, whose roots are in Louisiana, has teamed up with the Charlotte-based restaurant chain that cooks Cajun style in an endorsement deal.
Delhomme, fresh from leading the Panthers to the Super Bowl, has agreed to promote Bojangles' restaurants in television and radio ads, public appearances and in-store merchandise.
He'll be seen in the eleven Eastern states where Bojangles' operates.
Neither Bojangles' nor Delhomme's agent would disclose terms of the deal.
Just after the Panthers knocked off the Dallas Cowboys in the NFL playoffs, Delhomme finished a deal with Bojangles' that included a 20 percent bonus if Delhomme made the Super Bowl.
A series of ads is scheduled to appeal in April, with another campaign to coincide with the start of the 2004 NFL season.