Microsoft yesterday announced that they are offering a new Xbox One SKU that will not come with Kinect sensor, but starting at a lower price point of $399. While there are many speculations about this move from Microsoft, Xbox marketing head Yusuf Mehdi in an interview to Engadget said that affordability is the issue. “We have 80-plus million Xbox 360 users today who want an Xbox One, and many of them tell us, ‘For me, it’s an affordability issue. I’m gonna get there, it’s just a question of time. If you make it more affordable, then I’ll upgrade faster.’ So this is an opportunity to really make it easier for them to get there at their pace.” When asked about whether the sales gap between Xbox One and PS4 is due to price, he said the following, It’s hard to really assess the gap in sales. They’re in many more markets right now than we are. They’re in 40+ markets, we’re in 13. People have been more satisfied with the...

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