Danny Wong does marketing at_Shareaholic, is the co-founder of_Blank Label and likes to write every once in a while. Feel free to find him lurking on_Google+_or_Twitter. Building a venerable brand through content has become an exercise in pointless posting, unsubstantiated claims and newsjacking. Admittedly, readers and search engines are smarter than that. Though many of the more successful content marketers may tout their list of “best practices,” in today’s digital age, many traffic-generating secrets quickly become yesterday’s tired tactics. When you swim with the current, you get caught up in the never-ending battle of who can create content in the...

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