With Google’s recent acquisition of shopping analytics firm Rangespan and the announcement of ecommerce juggernaut Alibaba’s IPO plans – alongside Amazon.com’s seemingly daily announcement of big news – the world of ecommerce is changing rapidly. Sam Mallikarjunan, head of eCommerce Marketing for HubSpot, shared with me his thoughts on what’s going on in the space, ...
The post Sam Mallikarjunan of HubSpot: 60% of Ecommerce Marketers Aren’t Measuring the Fundamentals appeared first on Small Business Trends.



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