Ride-sharing service Lyft has launched a pilot for_a premium version of its service in San Francisco that will see passengers ride in SUVs specially designed by_West Coast Customs, the car modding company originally featured in the MTV show Pimp My Ride. The Lyft Plus service will use the Ford Explorers, complete with custom grilles, 20-inch sport wheels and under-car LEDs, and they’ll_also come kitted out with “special amenities with everything you need to recharge yourself and your devices,” the company said. Naturally, for the added service, you’ll pay an increased price – around twice as much as a standard Lyft...

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