Flipkart, India’s top e-commerce company, is taking a leaf out of the Amazon playbook after it announced_Flipkart First, a paid-for subscription service that gives_customers VIP_benefits much like the Amazon Prime service. The company_isn’t revealing how much that First membership will cost at this point, nor is it saying when the service will launch. Nonetheless, the fact that it is introducing it is an interesting move to engage its local community, particularly since global giants Amazon and eBay are increasing their focus_on India. When it does_launch, Flipkart First will provide customers with the following benefits: To get the ball rolling, Flipkart...

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