JT Marino and Daehee Park are the founders of Tuft & Needle,_an e-commerce mattress startup cutting out the industry gimmicks and markups. As a startup, every day is a battle against distractions—meaningless or nice-to-have ideas from customers, team members and advisors—that may throw you off course. Even more valuable than cash on hand is time. Diverting your focus can doom your startup to mediocrity or stall it midair as your competitors sail right by you. Time is precious In the beginning, it’s important to identify the problem and to build the solution as quickly as possible. It’s natural to focus...

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