Brian_Honigman is a marketing consultant, a_professional speaker_and freelance writer. This post originally appeared on the_Adknowledge blog.

Many marketers have experienced it: presenting a case to superiors for a larger budget or defending how they spent the existing budget. At times, it can be a difficult process with lots of push back and discussion, while other times it’s an easy conversation due to the success of your spending decisions or widespread internal buy-in. Either way, budget management is a critical aspect of your role as a marketer, or soon will be at one point in your career. Your marketing budget should...