Ubisoft's Tony Key says that marketers have to be ready for user-generated content and livestreaming.
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The rest of the story
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Lessons in game marketing from the Ubisoft guy whose team just won 27 awards for it (interview)
Ubisoft's Tony Key says that marketers have to be ready for user-generated content and livestreaming.
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The rest of the story
VentureBeat.com
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