Appsfire is continuing its_battle to “kill the banner ad” on mobile devices after it launched its announced its newest advertising unit: one which places promotional messages inside_the pull-to-refresh mechanism within iOS_apps. To recap, the company_is on a mission to reinvent advertising on mobile, and it has already announced two new ad formats: Ura Maki, an innovative in-app scheme for iOS, and_Sashimi, which delivers in-feed ads. Its pull-to-refresh unit is called ‘Brichter-San’, in keeping with its Japanese naming convention and also paying tribute to Tweetie founder_Loren Brichter, who pioneered the concept of pulling to refresh. Brichter-san is quite unlike any kind...

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