Len Kendall is the founder of_CentUp. Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. Crowdfunding has brought some interesting things into the world. That includes a company which_recently sold_to Facebook for $2.4 billion dollars, and soon it will help_repair Cedric the Tortoise’s _____. Despite raising billions of dollars to launch new projects, Kickstarter and tools like it have been used incorrectly by thousands of creative professionals. Much like using a hammer to prune a tree, Kickstarter isn’t the right tool for an ongoing effort. A writer does not generate...

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