Facebook will unveil its plans for a mobile ad network at its F8 conference on April 30, according to a Re/code report. This comes after Facebook started testing ads in third-party mobile apps earlier this year, signalling a move towards_working directly with its partners rather than outsourcing the work to an outside ad-serving platform. Re/code reports that Facebook will appeal to publishers and developers by_leveraging the social network’s database to create more precise ad targeting. We have reached out to Facebook for comment and will update with any response provided. Twitter recently also started to step up its focus on...

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