Optimizely, a website optimization platform, has launched a beta of its iOS testing tools, which allow technical and non-technical users to optimize native apps for Apple devices. The mobile A/B app testing platform_allows developers to make changes to the UI and update content in real-time, and then push those changes to the app without needing to wait for App Store review, the company said. Additionally, for more heavy duty updates, such as the addition of completely new features, the platform can be used to gradually test and roll out the new features to just a few users, rather than rolling...

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