Brian_Solis_is principal analyst at_Altimeter Group, a research firm focused on disruptive technology. He’s also a digital anthropologist and futurist who studies and the effects of emerging technology on business and society. It’s pretty easy to get caught up in tech these days. It’s part of our life now and in many ways, it is our life. Obviously, if you didn’t care about what’s new or what’s next you wouldn’t be here. This is The Next Web after all. The thing about next tech though is that it’s not only inevitable, it’s also incredibly disruptive…or at least it could be. Social,...

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